What is Beauty of Joseon known for?
Known for its Dynasty Cream, Korean brand Beauty of Joseon uses luxurious Oriental herbs to create skin care for women in their 20s to 40s. The brand was inspired by a 19th century encyclopedia describing the skin care secrets of upper class Korean women.
Who owns Beauty of Joseon?
It was from here onwards that the emphasis on skincare and aesthetics gained momentum. The Gyuhap Chongseo has stood the test of time giving inspiration till date. The Beauty of Joseon founded by Sumin 7 years ago derives its source of inspiration from this book, particularly Hanbang (Korean traditional medicine).
Is Beauty of Joseon natural?
This herbal-based Korean skincare brand focuses on the use of natural ingredients with minimal additives like artificial colouring, fragrances and other unnecessary ingredients.