Deciem discontinues Hylamide, The Chemistry Brand, HIF & Abnomaly.
Why is DECIEM closing?
The company will be shifting its focus
DECIEM will be focusing on The Ordinary and NIOD. The reason behind DECIEM’s bold move is to refocus on “science-first functional skincare”, citing that this new approach will create “space to innovate with new brands in the future”.
Is DECIEM a Canadian brand?
(“DECIEM”), the Canadian-based, vertically integrated, multi-brand company. The Estée Lauder Companies (“ELC”) now owns approximately 76% of DECIEM (up from 29%), and has agreed to purchase the remaining interests after a three-year period at a price that will be determined based on the future performance of DECIEM.
Who manufactures DECIEM?
Estée Lauder Companies Inc. announced Tuesday it will increase its investment in Deciem Beauty Group Inc., from 29% to 76%.
Is Hylamide being discontinued? – Related Questions
Why is The Ordinary closing?
Deciem has announced the closure of four in-house beauty brands in order to focus on its core businesses, The Ordinary and NIOD. In an Instagram post to celebrate its 9th anniversary, Deciem said the move will allow the company to refocus on science-first functional skincare.
Why is The Ordinary so popular?
Many brands talk about authenticity, but few deliver on it the way The Ordinary has. Key to the success of The Ordinary is its no nonsense product names. Take its top selling Niacinamide 10% + Zinc 1%. Yes, the company actually gave a skincare product a name that sounds like something out of a chemistry book.
Where is Deciem manufactured?
How Deciem makes beauty products, from start to finish, in a downtown warehouse. Deciem develops, produces and packages beauty and skincare products for seven in house brands in one exceptionally chic Corktown factory.
Who manufacture The Ordinary?
All of The Ordinary’s products are owned by DECIEM, but for some products the raw materials are imported from another country and bottled and packed in DECIEM Canada.
Where is The Ordinary products manufactured?
The pricing is slightly higher in India than it is in its home market Canada, where it manufactures its products and incurs lesser logistics cost, Nicola Kilner, CEO and Co-Founder of The Ordinary by DECIEM, told Business Today.
What company is The Ordinary owned by?
In August 2016, Truaxe co-launched DECIEM’s The Ordinary product line with twenty-seven products, combining cutting-edge science with modest price points. He was realising his mission to “democratise serious skincare”.
Why did The Ordinary leave Sephora?
Recently, Deciem’s founder and CEO Brandon Truaxe told an Instagram user via the brand’s account: “We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently.” The company has experienced a whirlwind of press following Truaxe’s outspoken decisions.
Is The Ordinary company closing down?
The Ordinary, Deciem’s most successful brand, will continue operating, as will Niod, the company’s high-end skin care offering. The company said the new, more focused approach will allow it to do more of what customers love, “while allowing us the space to innovate with new brands in the future.”
Did Sephora stop selling The Ordinary?
Browse More in The Ordinary
Sephora sells lots of skincare products from The Ordinary.
When should you throw out ordinary products?
We’d recommend using your products from The Ordinary within 12 months. The brand also suggests to consult the period-after-opening symbol to be sure.
Are ordinary products worth the hype?
Our Verdict. Overall, we think that The Ordinary products are formulated well with high-quality, evidence-based ingredients. And it’s a plus that the products are priced low, making this brand accessible to many consumers.
Is ordinary a Korean brand?
The Ordinary is a skincare brand founded in 2013 by Brandon Truaxe, an entrepreneur from Canada, that is known for its simple, no-nonsense approach to beauty.
Which Korean makeup brand is the best?
15 Best Korean Makeup Brands to Check Out
- Missha. If you go to a K-beauty enthusiast’s vanity, chances are, you’ll find at least one product — skincare or makeup — that’s from Missha.
- Innisfree.
- Etude House.
- Clio.
- PeriPera.
- KAJA.
- Dr.
- TONYMOLY.
Which Korean cosmetic brand is the best?
Jump to category:
- Laneige.
- Peach & Lily.
- AMOREPACIFIC.
- Soon Skincare.
- Banila Co.
- Glow Recipe.
- Sulwhasoo.
- Soko Glam.