Is KraveBeauty a Korean brand?

A Little Krave Beauty Background. What is this? Founded by YouTube star Liah Yoo who is originally from Korea, Krave Beauty products are all formulated there. And they are in line with K-beauty philosophy.

Can I use KraveBeauty Great Barrier relief everyday?

You should reach for Great Barrier Relief whenever your skin is feeling irritated, which might not be every day or even every week. Apply GBR during those times when your skin needs some extra love.

Why did KraveBeauty change their packaging?

Product packaging is one of the most wasteful parts of our industry and we wanted to make sure we were doing our best to keep our products out of the landfill. We realized the better way to make new stuff is to make it out of old stuff!

Is KraveBeauty a Korean brand? – Related Questions

Why did Krave beauty get rid of sunscreen?

With that, several Korea-based skincare companies pulled their sunscreens in response to testing that showed their SPF ratings were not accurate.

Why did Krave beauty get rid of beet shield?

As such, they decided to work with “multiple U.S.-based third-party testing labs in order to avoid any possible conflicts and ensure full transparency.” Initially intended to verify the products’ efficacy with independent testing, the testing found out the sunblock “performed below our standards,” which Liah apologizes

What company owns KraveBeauty?

KraveBeauty was founded by beauty influencer, Liah Yoo, to fight the ineffective yet conventional skincare routine that has carelessly trained us to apply more than what our skin actually needs. We create skincare products that work with your skin, not against it.

Who manufactures KraveBeauty?

KraveBeauty is a skincare brand created by beauty influencer Liah Yoo.

Who owns KraveBeauty?

Beauty influencer Liah Yoo began KraveBeauty in 2017, and it currently sells four products priced from $16 to $28: Great Barrier Relief, Matcha Hemp Hydrating Cleanser, Oat So Simple Water Cream and Kale-Lalu-yAHA.

How much is KraveBeauty company worth?

Krave Beauty’s revenue in 2021 & 2022 (trailing twelve months’ revenue) ranges between $25M-$50M, calculated on a gross merchandise value basis. Typically eCommerce companies are valued at 1-1.5x their trailing twelve months’ gross merchandise value. So we expect Krave Beauty valuation to be in the range of $25M-$75M.

Is KraveBeauty cruelty free?

*All KraveBeauty products are vegan-friendly, cruelty-free, and formulated without fragrance, essential oil, colorant, and potential allergic sensitizers. We create skincare that works with your skin, not against it.

When did KraveBeauty start?

KraveBeauty was born out of an epiphany. In 2017, our founder, skincare aficionado and YouTube OG, Liah Yoo had exhausted herself (and her skin) looking for miracle products to solve her skin woes. She had been there, done that, and probably gotten a pimple from it.

Is KraveBeauty Korean or American?

Liah Yoo is South Korean and her products are formulated in South Korea, but don’t call her new skin-care line, Krave, a K-beauty brand.

Is Liah Yoo a dermatologist?

By no means do I think I’m a skin care expert—I didn’t study dermatology, I didn’t go to aesthetician school, and I don’t come from a chemistry background—but I am an expert at trying to learn however I can.

Where is KraveBeauty based?

An entrepreneur and a content creator. Based in NYC, Liah is one of the top beauty influencers with more than one million subscribers on YouTube. She is also the founder & CEO of KraveBeauty with a mission to liberate people’s skin from the stress, confusion and a whole lot of overwhelm.

Is KraveBeauty a startup?

New York City-based KraveBeauty was founded in 2017 by Liah Yoo, an “OG YouTuber” who bootstrapped the startup with $50,000 of her own capital. Since launching, the company has grown 250 percent year-over-year, according to a release.

What did Liah Yoo study?

“I was actually studying Architectural Design in university and was really passionate about what I was studying…but at the moment I was about to graduate and look for a job, I found out that being in the design field in Korea could be really, really challenging because it doesn’t pay well,” she shares candidly.

Is KraveBeauty Matcha cleanser water based?

Makeup Re-Wined transforming oil cleanser uses upcycled grapeseed oil to gently cleanse the oils away. Matcha Hemp Hydrating Cleanser, is your non-stripping water based second cleanse.

Is Krave cleanser good for acne?

Dermatologists recommend CeraVe Foaming Facial Cleanser for people with acne as it works to cleanse the skin and remove oil, without disrupting the skin’s protective barrier. It won’t clog pores or dry the skin out, and contains niacinamide and ceramides to help calm and moisturize irritated skin.

Is KraveBeauty Matcha cleanser good for oily skin?

KraveBeauty Matcha Hemp Hydrating Cleanser is an antioxidant-rich cleanser that’s suitable for sensitive, acne-prone, oily and dry skin. Apply Matcha Hemp Hydrating Cleanser on a wet face and neck, and gently massage into skin.

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